WHO WE ARE

After multiple discussions with California hair professionals about the damaging effects unfiltered water can cause hair, Pur Paradise was born. With 12+ years as a hair artist, founder Desirae created a filter designed to combat harsh chemicals and pollutants found in your shower's water.

These contaminants in your water can leave your hair dry, brittle, and damaged and cause discoloration of hair leaving a red, yellow or green hue over time. Over time, the use of unfiltered water can also leave harsh chemical deposits on your skin and be absorbed into your bloodstream. 

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The Pur Paradise filter uses it's 5-stage filtration system to get rid of 99% of chlorine and chlorine byproducts. While increasing the alkalinity of your water, the Pur Paradise filter will reduce calcium and other heavy metals that your hair and skin absorbs. 

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Pur Paradise filters have been tested by the National Testing Laboratory (NTL). 

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